If you’ve ever looked at your Stripe balance and thought, “Wait, where did it all go?” — you’re not alone.
Early in my business, I believed profit was something I earned after I had hustled enough, suffered enough, or signed just one more client. I was operating in what I now call Scarcity CEO mode: reactive, overgiving, and burned out.
But then I made one internal shift that changed everything:
👉 I stopped waiting for profit—and started becoming someone who could hold it.
And here's how you can do the same.
1. Stop Thinking Like a Freelancer. Start Leading Like a CEO.
Freelancer thinking says, “The more I do, the more I earn.” CEO thinking says, “The more I delegate, systematize, and decide with intention—the more I earn sustainably.”
This shift changed how I showed up, how I priced, and how I handled pressure. It's not about doing less. It’s about leading better.
2. Prioritize Long-Term Wealth Over Instant Gratification
Short-term wins are fun. That 5K day? Delicious. But sustainable profit comes from strategy, pricing for profit, and saying no to opportunities that feel shiny but misaligned.
When I started thinking six months ahead instead of six hours? Game. On.
3. Rewire Your Nervous System to Feel Safe With Wealth
This one’s the sneaky MVP. If your body doesn’t feel safe with money, you’ll subconsciously repel it. I was discounting, overdelivering, and panicking in every income dip. The problem wasn’t strategy—it was safety.
Somatic tools like tapping, breathwork, and identity work helped me actually feel safe keeping and holding more money.
TL;DR:
Profit isn’t something you wait for.
It’s something you create through how you think, lead, and regulate your energy.
✨ Want to get support with this? Book your free Wealthy CEO Reading.
Share this post